John Temple, ex-editor del Rocky Mountain News, explica los errores que llevaron a la desaparición de su periódico.
|transnets: RT @mgcoleman: Early web presence was just an alternate form of delivery, not an alternate approach to connecting with the community. #mts|| |
|pachecod: RT @mlfulton: Temple: early newspaper tech efforts measured by what they did for the core product. Big mistake, he says. #mts |
|jsnell: Am reminded that RMN launched a cool political website featuring @joeldermole and @benboychuk and killed it almost immediately. Stupid. #mts |
|mlfulton: Temple now talking about the huge mistake of the "bundle," forcing print advertisers to buy online ads. #mts |
|sjcobrien: Temple: Also waited for perfection, rather than moving fast and being interative. #mts |
|nytjim: More Temple: "We generally saw the web as a few advertising boxes we could sell." #mts |
No esta la intención de formar parte de la comunidad. Es el resabio de venir de un medio broadcast, donde no hay conversación con el lector. Acostumbrados a martillar, más que a enamorar lentamente.
|stuedal: Future of the "newspaper" biz may be like the phone: giving big discounts on digital reading devices in exchange for extended contracts #mts |
|rplothow: Turning point: Columbine shootings. Newsroom wouldn't provide real time news for the web site. #mts |
|transnets: RT @jsnell: Same old media horror story. "Protecting print" doesn't, plus it weakens your web site too. Lose-lose situation. #mts |
|sjcobrien: #mts: If you want to compete in a medium, you have to understand it. Newspapers didn't understand Web then. Not clear they do now. |
|rplothow: Nothing new in Temple's presentation, particularly regarding potentially SUSTAINABLE business models. Disappointing to me. #mts |